inspire change with our two day brand discovery and strategic workshop

“People don’t buy what you do, they buy why you do it.” – Simon Sinek


Having an ultra clear understanding of “why” your brand exists, above a simple “to be successful”, is essential to your brand’s growth. This has less to do with your brand and more to do with your customers/consumers/users. No clear communication of your “why” to them, no resonance. No resonance, no loyalty. No loyalty, no business. Discovering your “why” and building all efforts around this inspirational core is like cutting a path through the jungle to El Dorado with a lightsaber.

Our branding workshops benefit entrepreneurs, venture-backed startups, small businesses, CEOs, and marketing teams that aren’t clearly communicating your brand’s “why”, because leadership hasn’t communicated it to them…because they don’t know. The benefit lies in identifying the “why” and in getting an entire organization, from the heads in the C-Suite to the folks in the company’s feet, on this same page.





The Framework

There are many frameworks for conducting a branding workshop, and each come with their own unique set of modules. No two branding workshops are alike. Our process walks teams through 6 self-contained modules and is the framework of choice for the venture-backed tech giants of Silicon Valley. One consideration above all others is the philosophy of “diagnosis prior to prescription”. Prescription before diagnosis, on the other hand, usually leave brands over-medicated, numb, and ineffective. We must dig deep before effective brand strategy and content strategy can be recommended.

Facilitation Team

Each workshop is guided by Vitals Agency’s co-founders and facilitation experts at your office or a local work/share space. Our workshop solutions include creative exercises, craft services, sticky notes, and sticky notes. We love sticky notes. And after we’re done, you will also love sticky notes.

Treatment Sequence

During our Branding Workshop, we explore these crucial brand foundation elements


when an ideal client is comprehensively fleshed out, you are left with tangible steps and methods that can be executed. Once this alignment is reached, your brand is now free to emotionally impact current and potential users alike driving and reinforcing loyalty.


We gather terms and one-word descriptions about your brand and categorize them into 6 columns. We take care to ensure we’re considering what words you think describe your brand, but also what your consumers have been quoted saying.


A brand’s Vision Statement is a direct, yet sometimes long-tail, statement of brand purpose. We offer up a framework and insert terminology uncovered during the Brand Attributes stage of the branding workshop to populate a custom vision statement for your organization.


We take our time here harvesting the wordsmithery and begin framing out your content strategy. The content born from this stage can serve as headlines, brand mottos, email subjects, tweets, meme captions, blog headers, etc. Repurpose and repurpose to your heart’s content.


Your brand must weave a narrative to inspire engagement, and with any great story it requires a relatable protagonist. Personifying your brand with the human traits of your audience truly allows for a meaningful brand impact.


We start by asking your team what they think their x-factor is, and then flip the script and consider what your users believe it is. The days of low-cost-high-value being the weapon of choice in business is over. Your brand’s uniqueness is what will lure and what will inspire loyalty.


Who Should Be Involved?

Our branding workshops are tailored for 4-6 team members for maximum impact. Too many voices can dilute the conversation, and too few may result in biased findings and fail to reveal accurate and actionable content strategies. Invite people who bring expertise, imagination and are able to confidently speak their minds even in the face of opposing viewpoints. This is a democratic session so also consider inviting folks at differing levels of employment: Founders & C-Suites, Managers & Team Leaders, Staff & Contractors.


What Happens Before We Meet?

Before the workshop, we take time to research your company, its current branding strategies, successes, and objective shortcomings. We want to minimize the “getting on the same page” process so our time together can be better spent being future centric rather than historical. Knowing your company also enables us to facilitate and lead the workshop better. Once you’ve decided on your participants, we email the workshop agenda over so all team members can get their wheels turning and we can all hit the ground running on day one.


Unveiling the Workshop Findings.

Kudos to you! You’ve bit off some large chunks of truth and started digesting some heavy new realizations. But when we leave, the real work begins. We synthesize all the information, insight, and awareness we gathered and start compiling our Discovery Doc. This document is a comprehensive blueprint of your brand positioning. It serves as both a roadmap as well as reference point enabling all future decisions to be easily vetted as “on brand” or “off brand”. It is also a living document, because your brand is living breathing thing right? It can be added to and edited as you continue to write your brand story in the years to come. This is a strategic document, and like any strategy, it’s effectiveness relies on a disciplined use of it.


See Behind The Scenes

Facilitating Answers Through Insight &  Insight Through Detail

Schedule A Workshop

Make 2017 the year you brand with impact. Check availability for a Q1 workshop.