The agency-client relationship, when working, has a mutually-beneficial, reciprocal dynamic.
It needs routine maintenance and regular check-ups to measure and maintain the health of the relationship. If the needs of either party aren’t being met, or if there’s an imbalance…shit blows up. And we all know how that looks…
So … are your clients happy? Yes? No? How do you know?
Is your agency happy? Does the client meet your agency’s needs?
HOW DO YOU KNOW?!
Stop shooting in the dark. Stop just expecting “everything to work out”. It won’t. You must work at it! To know what to work on you need to check the pulse. You must get feedback. That is what this quick and dirty worksheet is all about!