Big Purple Dot is a Real Estate SaaS company offering automated marketing and CRM solutions. BPD Approached us with a need to humanize their brand. Being in the tech world often times large data companies suffer from robotic branding and dry communication. Some of our previous work with similar companies opened their minds to new, disruptive, yet still highly effective approaches.
We were tasked with the goal of building trust with prospective users through the production a biopic video featuring one of their technology’s highest performing power-users. For this piece however, we wanted to tell the BPD story through a leadership lens. This ideal-client narrative successfully leveraged testimonial through “A Day in the Life” vignette, and achieved our humanization goal, driving up interest and increased conversions their way.